SurfAir
Granular targeting and key technology integrations helped increase memberships for our client Surf Air.
550
Overall Increasein Memberships
"Searchmarketers.com helped us get infront of a very targeted market - Our paid channel is now bursting at the seams and membership has grown from 400 members when SearchMarketers.com first joined us to 2200 members today. It's a tremendous success for this revolutionary way to fly."
Justin Hart | VP of Member Acquisition & Digital Marketing
Go Surf Air
Awards
Search Engine Landy Awards
Best Overall SEM Initiative (Small Buisness)
View Award
Challenge
Promote Surf Air's new destination - Las Vegas
Drive more membership inquiries
Solution
Target prospects within 50 miles of Surf Air destination airports across various digital channels. Microtarget by municipality and zip code, incrementally target geographic area by average household income. Apply psychographic data to target related interests of prospective members.
Result
27% overall increase in memberships. Return on investment 16:1!
MLS Online
| 96 | increase in CTR |
| 110 | increase in leads |
| 250 | (est.) growth in profit from successful real estate referrals |
Challenge
SearchMarketers was faced with expanding MLS Online's lead acquisition program across 145 local markets in California, New York, New Jersey, Maryland, Georgia, Minnesota, and Florida. MLS Online is a rivaling real estate MLS search resource that competes with Zillow and Trulia. Each local market faced the challenge of high local competition from real estate brokers, power realtors, and large aggregator sites like Zillow and Trulia. For this reason, it was important to build a robust template using strategic real estate terms while localizing each campaign for each market appropriately. All the while, this needed to be done with minimal turnaround time and across multiple search engines.
Solution
SearchMarketers credits Kenshoo for much of the success of MLS Online's expansion from 2013 to 2014. As a boutique search agency and a new strategic partner of Kenshoo's, this was a key milestone in our relationship and affirming our continued commitment to Kenshoo for our clients.
Result
SearchMarketers' use of the Kenshoo Search platform for MLS Online helped to quickly establish efficiencies for our newest local market campaigns in the weeks after their launch. We credit the effectiveness of Kenshoo's bid policies in successfully scaling this campaign from 2013 to 2014.
GoSimon.com
"SearchMarketers helped us build a new site and lead program from the ground up. We're now ranking #1 on top legal keywords and obtaining more cases than ever before. This has been a big part of our firm's growth."
Marc Simon - CEO of Simon & Simon, PC
Go Simon
Outcome
#1 in Google SEO & SEM
for their top keywords
Challenge
Design a new, cutting-edge brand for Simon & Simon Injury Attorneys. Make the GoSimon brand stand out as a presence in the Philadelphia area. Develop multiple law firm websites that were powerful and attention-grabbing for the consumer to result in increased client exposure and ultimately signing more cases. Overhaul existing PPC campaign and drive new case signups under Simon & Simon’s set cost per case goals.
Solution
Customized Pay-Per-Click marketing campaigns in order to put Simon & Simon in front of their audience. Capture new cases from consumers who have recently been in a car accident, and are searching on their mobile phones for a car accident lawyer by increasing mobile presence.
Result
Created modern law firm branding for Simon & Simon, including designing a new Law Firm logo, and branding the GoSimon experience with new websites optimized for increasing new case signups. 90% increase in new case leads, 200% increase in search rank exposure relative to competition